BCAA Announces Title Sponsorship with BC Place's PlayDome

This Spring Break, the British Columbia Automobile Association (BCAA) and BC Place Stadium will be welcoming 20,000+ enthusiastic guests to BCAA PlayDome, presented by Global BC, for nine straight days of fun and excitement.

BCAA PlayDome, Canada’s largest indoor carnival, takes place March 15 – 23, 2014 on the floor of iconic BC Place Stadium – featuring rides, midway games, carnival food and beverages, and much more.

2014 will be the first year of BCAA’s new Title Partnership position with PlayDome, and they are kicking things off with BCAA membership offers combined with in-market advertising mix consisting of online, print, radio, and television (further supported by Global BC).

In celebration of the new partnership, BCAA members are eligible to receive $10 off admission plus VIP access into BCAA PlayDome 30 minutes prior to general admission!

“We’re thrilled about our partnership with PlayDome.” Says Heidi Worthington, Senior Vice President and Chief Marketing Officer. “It’s a terrific way for BCAA to reach and reinforce our commitment to young families in British Columbia, while providing another fun benefit for BCAA Members”.

For more information about BCAA PlayDome, please click here.

Vancouver-based sponsorship sales and marketing agency Score Marketing Inc. worked closely with BCAA and its client BC Place Stadium to secure the partnership.


About Score Marketing Inc.

Score Marketing Inc. is one of Canada’s leading sponsorship authorities. Based in Vancouver, British Columbia, our company specializes in sponsorship sales and marketing – with primary focus on Canadian brands and properties. For brands, we help to build award-winning sponsorship strategies and activation programs that support business objectives and drive meaningful, measurable results. For properties, we help to secure amazing corporate partners (think corporate soul-mates), maximize the overall revenue-generation potential of rights-holders, and generate positive sponsorship results. www.scoreinc.ca